We are delighted to announce the arrival of FitFlop to Jones Bootmaker. Renowned for their seamless fusion of style and comfort, FitFlop's innovative footwear designs have garnered a global following. Their commitment to biomechanical engineering ensures that each pair not only complements your outfit but also supports your natural movement.
Where FitFlop Started
FitFlop was founded in 2007 by Canadian entrepreneur Marcia
Kilgore, who had previously established successful ventures in the beauty
industry. Her vision was to create footwear that combined fashion-forward
designs with unparalleled comfort. Collaborating with biomechanists Dr. David
Cook and Darren James, Kilgore introduced the world to the first FitFlop
sandal, the Walkstar, which featured the revolutionary Microwobbleboard™
midsole technology.
Breakdown of FitFlop's History to Today
-
2007:
Launch of the Walkstar sandal, introducing the Microwobbleboard™ midsole
designed to absorb shock and diffuse underfoot pressure.
-
2008-2010: Rapid
expansion of product lines to include a variety of sandals, shoes, and
boots, all incorporating biomechanical engineering principles.
-
2011:
FitFlop's continued growth led to its acquisition by a private equity
firm, enabling further global expansion.
-
2015:
Introduction of the SupercomFF™ midsole, offering a slimmer profile
without compromising comfort.
-
2020:
FitFlop celebrated the sale of over 65 million pairs of shoes worldwide,
solidifying its position as a leader in the comfort footwear market.
-
2025:
FitFlop continues to innovate with new designs and collaborations, staying
true to its mission of combining biomechanics with fashion.
New Styles for FitFlop
This season, FitFlop has unveiled an array of new styles that
cater to diverse tastes and occasions:
- Chrissie: A cosy slipper perfect for indoor wear, featuring soft materials and FitFlop's signature comfort technology. Designed for those who cherish both style and cosiness, these slippers are an ideal companion for your at-home relaxation.
- Wonderwelly Standard: A modern take on the classic Wellington boot, designed to provide superior comfort and support for rainy days. These boots are meticulously engineered to provide exceptional support and ease, whilst being trendy and chic, ensuring your feet remain dry and comfortable in style.
- Shuv: A sleek and minimalist clog, ideal for casual outings and everyday wear. With a seamless leather upper and FitFlops Microwobbleboard™ midsole, simplicity meets reliable modern comfort because, after all, you deserve it!
FitFlop FAQs
Yes, podiatrists do
recommend FitFlops. FitFlops are designed
with ergonomic midsoles that help support the foot’s natural alignment, reduce
pressure on joints, and improve overall comfort. Many podiatrists appreciate
their cushioning and arch support, making them a great choice for people
seeking stylish yet foot-friendly footwear.
Are FitFlops really good for your feet?
Yes, FitFlops are good for your feet! They are
designed with biomechanics in mind, offering excellent shock absorption, arch
support, and pressure diffusion. This makes them a great choice for anyone
looking to reduce foot fatigue and improve comfort while walking or standing
for long periods.
Are FitFlops good for lower back pain?
Yes, FitFlops are great for lower back pain. Their
cushioned midsoles help absorb impact and promote better posture, which can
reduce strain on the lower back. By supporting natural foot alignment and
improving overall comfort, FitFlops may help alleviate back pain caused by poor
footwear or prolonged standing.
Summary of Welcoming FitFlop to Jones
FitFlop has revolutionised the footwear industry by seamlessly
blending biomechanics with contemporary design. Founded in 2007 by Marcia
Kilgore, the brand has consistently prioritised comfort without sacrificing
style. With a presence in over 60 countries and a diverse product range,
FitFlop continues to innovate, ensuring that wearers not only look good but
also feel great with every step.
Shop our FitFlop collection today and discover your style!